Category Archives: Small businesses

When Great Food And a Great Location Are Not Enough

So, your restaurant is in a great location, you’ve spent a fortune on decor and you’ve found a great chef.  So why aren’t there people falling over themselves to pile through your door? It’s probably because you’re missing a vital ingredient. … Continue reading




Posted in Blog, Small businesses | Tagged benefits of customer engagement, customer appeal, customer experience, customer loyalty, customer service, differentiation, experience, how to stand out, Net Promoter Score, NPS, Restaurants, service | 2 Comments

Local Tradesmen – How Can They Engage Their Customers?

  I love small businesses.  They’re so full of passion and potential.  But in these challenging times, businesses must possess an ability to view themselves from their customer’s perspective if they want to stand out against their competitors.   So … Continue reading




Posted in Blog, Small businesses | Tagged advertising, builders, customer service, differentiation, electricians, how to stand out, local tradesmen, Net Promoter Score, NPS, online reviews, plummers | 2 Comments

How do you stand out?

I often get asked by businesses to consider how they can differentiate from their competitors. It’s a challenge that pretty much every business has to face all the time. In my view, it’s not that difficult at the moment. It … Continue reading




Posted in Blog, Small businesses | Tagged accountants, customer experience, SME | Leave a comment